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India has launched a UN-backed initiative to tap the private sector to reduce the country’s exposure to disasters and the huge economic losses that they cause.
The initiative, called ARISE India, started last month, would “turn the private sector’s attention to the importance of action before a disaster strikes and to take advantage of opportunities that emerge to build back better after a disaster hits”, said the UN Secretary-General’s Special Representative for Disaster Risk Reduction, Ms Mami Mizutori.
ARISE is the Private Sector Alliance For Disaster Resilient Communities supported by the UN Office for Disaster Risk Reduction. With India, there are a total of 17 ARISE national networks around the world. At the international level, over 140 companies representing the worlds of finance and industry are members.
India is represented on the international ARISE Advisory Board by Nirankar Saxena, deputy Secretary-General of the Federation of India Chambers of Commerce and Industry (FICCI).
Mr Saxena said: “It is vital for the Indian economy that the private sector is resilient to the impacts of disaster and climate risks. We must build to last and otherwise anticipate and adapt to potentially disruptive and hazardous events for the well-being of our employees and the communities in which we are located.
“ARISE India is a great step forward in increasing understanding of disaster risk among business circles and will help the country to meet the targets for reducing disaster losses set out in the global plan, the Sendai Framework for Disaster Risk Reduction.”
The Sendai Framework advocates partnership with the private sector to reduce disaster losses.